It's bamboo (hello earth friendly) and you can stain or paint it any color under the sun.
Besides the fact that this product is eco-friendly and made from pressed bamboo pulp, the extra bonus is that the panels are also absorb sound. First installation that comes to mind - kid's playroom!
When you want to add a unique new texture to a feature wall, backsplash, or ceiling, take a look at Architectural Systems' award winning product: Eco- Dimensions' Bamboo wall panel.
Here is another installation photo of the Eco-Dimension Bamboo wall. This was designed by the Robert F. Stettner Interior Design Group at Element in New York, NY.